Gong pricing runs $100 to $150 per user per month for its conversation intelligence platform. That's the range sourced from G2 reviews, Reddit threads, Vendr buyer reports, and direct conversations with teams that have purchased it. Gong doesn't publish pricing on its website. You'll need to talk to a sales rep to get an actual quote, and the number you get will depend on team size, contract length, and how hard you negotiate.
We've pulled together everything we could find from public buyer data to give you a realistic picture of what Gong costs in 2026, what's included, what's extra, and where the contract catches are.
Data source note: Gong pricing is not publicly available. The figures in this article are sourced from G2 reviews, Reddit discussions, Vendr buyer reports, and direct buyer experience shared with The CRO Report. Actual pricing varies by negotiation, team size, and contract terms. These are estimates, not official Gong numbers.
What Gong Costs by Team Size
The per-user price stays relatively consistent at small to mid-size deployments. Volume discounts start showing up around the 100-seat mark. Here's what the data suggests across team sizes.
| Team Size | Estimated Annual Cost | Per User/Month |
|---|---|---|
| 10 users | $12,000 - $18,000 | $100 - $150 |
| 20 users | $24,000 - $36,000 | $100 - $150 |
| 50 users | $60,000 - $90,000 | $100 - $150 |
| 100 users | $100,000 - $150,000 | $83 - $125 (volume discounts likely) |
At 100+ seats, buyers consistently report getting better per-user rates. The discount depends on contract length and total commitment. A three-year deal at 100 seats will get you a meaningfully different number than a one-year deal at 20.
There's also a platform fee that some buyers report paying on top of per-seat costs. This isn't universal, and it varies. Some quotes bundle it into the per-user price. Others break it out separately. Ask your rep to clarify.
What's Included (and What Costs Extra)
Gong's base platform covers conversation intelligence. That's the core product most buyers know.
Included in the base platform
- Call recording and transcription. Automatic capture across Zoom, Teams, Google Meet, and phone calls. The transcription quality is best-in-class across the conversation intelligence category.
- Deal intelligence. Pipeline visibility based on actual conversation data, not just CRM fields. Tracks deal progression, identifies risk signals, and surfaces deals that are stalling.
- Coaching scorecards. Manager tools for reviewing calls, leaving comments, and scoring reps against custom frameworks. The coaching workflow is one of Gong's strongest differentiators.
- Analytics and dashboards. Talk ratios, question rates, topic tracking, competitive mentions. Standard reporting on call patterns across the team.
Modules and features that may cost extra
- Gong Forecast. Revenue forecasting module that layers AI predictions on top of deal data. This is a separate product line, not included in base conversation intelligence pricing.
- Gong Engage. Sales engagement features (sequences, email tracking, task management). Competes with Outreach and Salesloft. Priced separately.
- API access. Available on higher-tier plans. Required if you want to pull Gong data into your own BI tools or data warehouse.
- Additional integrations. Some CRM and dialer integrations are included. Others, particularly custom or less common platforms, may require higher-tier plans.
- Extra storage. Call recordings take up space. High-volume teams that retain recordings for extended periods may hit storage limits and face overage charges.
The pattern here is familiar if you've bought enterprise SaaS before. The base product gets you in. The modules that make it a full platform cost more. Budget accordingly.
The Contract Structure
Gong sells annual contracts. That's the default, and there's very little flexibility on it. Here's what to expect.
- Annual billing is standard. Monthly billing options are rare. Some buyers have negotiated quarterly payments, but annual upfront is the norm.
- Multi-year deals get discounts. Two-year and three-year commitments reportedly unlock 15-25% off the annual rate. The exact discount depends on deal size and timing.
- Minimum seat counts are common. Gong may require a minimum number of seats, particularly for smaller teams. This means you might pay for 10 seats even if you only have 7 reps.
- Auto-renewal clauses. Contracts typically auto-renew at the end of the term. Cancellation requires written notice 30-60 days before the renewal date. Miss that window and you're locked in for another year.
- Implementation timeline. Expect 4-8 weeks from contract signing to full deployment. The rollout involves CRM integration, calendar/dialer connections, user provisioning, and initial training. Gong provides implementation support, but the timeline depends on your IT team's availability and the complexity of your tech stack.
Watch out: Several buyers have flagged auto-renewal as the biggest contract risk. Set a calendar reminder 90 days before your renewal date. If you want to renegotiate or cancel, you need leverage before that window closes, not after.
Gong vs. the Alternatives
Gong sits at the top of the conversation intelligence market on features and price. Here's how the main alternatives compare.
| Tool | Pricing | Best For | Key Trade-off |
|---|---|---|---|
| Gong | $100-$150/user/month | Call coaching, deal intelligence | Expensive, requires call volume |
| Chorus.ai | Bundled with ZoomInfo or standalone | Teams already on ZoomInfo | Less standalone value post-acquisition |
| Sybill | Custom pricing, 14-day free trial | AI-first, auto-fills CRM fields | Less mature call coaching |
| Clari | Custom enterprise pricing | Revenue forecasting | Different category, less CI depth |
Chorus.ai was acquired by ZoomInfo in 2021 and has been increasingly bundled into ZoomInfo's broader platform. If your team already pays for ZoomInfo, Chorus may come at a steep discount or free as part of the package. As a standalone product, it's fallen behind Gong on features and has seen less independent development since the acquisition.
Sybill takes a different approach. It's AI-first, focused on automatically capturing meeting notes and filling CRM fields from conversation data. The 14-day free trial lets you test it before committing. It doesn't have Gong's depth on coaching tools or deal intelligence dashboards, but it costs less and solves the CRM hygiene problem that plagues most sales teams.
Clari gets compared to Gong frequently, but they're solving different problems. Clari's core is revenue forecasting and pipeline analytics. It has some conversation intelligence features, but it's not a direct Gong replacement for call coaching. If your primary need is forecast accuracy, Clari is the better fit. If you need call coaching and rep development, Gong is.
When Gong Is Worth It and When It Isn't
Gong makes sense for:
- Teams with 20+ reps. The platform's AI needs call volume to generate meaningful insights. Larger teams produce enough data for Gong's pattern recognition to work well.
- Organizations that run deal reviews regularly. If your sales leadership team does weekly or biweekly pipeline reviews, Gong's deal intelligence gives those conversations real data instead of rep-reported guesswork.
- Coaching-oriented cultures. Gong's biggest ROI comes from managers who actually use the coaching tools. If your frontline managers listen to calls and deliver feedback consistently, the platform pays for itself through rep improvement.
- Complex sales cycles. Multi-stakeholder deals where tracking who said what across a dozen calls matters. Gong excels at surfacing signals across long deal timelines.
Gong probably isn't worth it for:
- Small teams under 10 reps. The cost per insight is too high. At $12,000-$18,000 per year for 10 seats, you're paying a significant amount per rep for a tool that needs more call data than a small team generates.
- Teams that don't do regular coaching. Gong without coaching is an expensive recording tool. If managers aren't reviewing calls, you're paying for capability nobody uses.
- Email-heavy sales motions with few calls. Gong's core strength is conversation intelligence. If your reps close deals primarily over email and Slack, with minimal phone or video calls, the platform won't have enough data to justify its cost.
- Budget-constrained startups. At the early stage, the money spent on Gong for a 5-person team often delivers more value if redirected to hiring another rep or investing in a cheaper tool like Sybill.
Negotiation Tips From Buyers
Gong's pricing is negotiable. Every buyer we've spoken with got a different number. Here's what has worked for others.
- Ask for quarterly billing. Annual upfront is the default, but quarterly payment terms are possible if you push. This reduces your cash outlay and gives you a natural checkpoint every 90 days.
- Push back on multi-year commitments. The 15-25% discount for multi-year deals sounds attractive, but it locks you in. If you're buying Gong for the first time, a one-year contract gives you an exit if the platform doesn't deliver the ROI you expected.
- Negotiate seat minimums down. If Gong quotes you a 15-seat minimum and you only have 12 reps, push to pay for 12. The minimum is a negotiating position, not a technical requirement.
- Request a longer pilot period. Standard demos show you the product. A 30-60 day pilot with your actual team and your actual calls shows you the value. Some buyers have secured pilot periods before committing to a full annual contract.
- Buy at end of quarter. Gong's sales team has quotas. End of quarter and end of year purchases consistently produce better pricing because reps are motivated to close deals before the period ends. Q4 (October through December) is historically the best time for discounts.
- Get competing quotes first. Having a Chorus or Sybill proposal in hand gives you leverage. You don't need to prefer the alternative. You just need Gong's rep to know you have options.
One more thing. Read the auto-renewal clause before you sign. Mark the cancellation notice deadline in your calendar the day you close the deal. Buyers who forget this end up paying for a second year they didn't want.
Frequently Asked Questions
How much does Gong cost per user?
Based on sourced reports from G2 reviews, Reddit discussions, and Vendr buyer data, Gong typically costs between $100 and $150 per user per month. The exact price depends on team size, contract length, and which modules you include. Gong doesn't publish pricing publicly, so all figures are estimates based on buyer reports.
Does Gong offer a free trial?
Gong doesn't offer a self-serve free trial. The standard path is to request a demo through their website, after which a sales rep will walk you through the platform and propose pricing based on your team size and needs. Some buyers have negotiated a limited pilot period, typically 30-60 days, as part of the initial contract discussion.
What is Gong's typical contract length?
Annual contracts are the standard. Multi-year agreements (two or three years) are common and typically come with discounts of 15-25% off the annual rate. Month-to-month billing is generally not available. Most contracts include auto-renewal clauses, so you'll need to provide written cancellation notice (usually 30-60 days) before the renewal date.
What are the best alternatives to Gong?
The main alternatives for conversation intelligence are Chorus.ai (now owned by ZoomInfo, often bundled with ZoomInfo subscriptions), Sybill (AI-first approach that auto-fills CRM fields, custom pricing with a 14-day free trial), and Clari (focused on revenue forecasting rather than pure conversation intelligence, custom enterprise pricing). The right alternative depends on whether you need standalone call coaching, CRM automation, or forecasting capabilities.
Is Gong worth the cost for small sales teams?
For teams under 10 reps, Gong's cost per insight tends to be high. The platform's value compounds with call volume because its AI needs data to surface meaningful patterns and coaching recommendations. A team of 5 reps doing 20 calls per week generates far less signal than a team of 50. Small teams may get better ROI from a lighter tool like Sybill or from Chorus.ai bundled with an existing ZoomInfo subscription.
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Subscribe FreeDisclosure: The CRO Report has no affiliate relationship with Gong, Chorus.ai, Sybill, Clari, or any other vendor mentioned in this article. We don't earn commissions on purchases. Pricing data is sourced from public G2 reviews, Reddit discussions, Vendr buyer reports, and community conversations. All figures are estimates based on these sources, not official pricing from Gong. Job mention data comes from 1,298 executive sales postings tracked weekly by The CRO Report, where Gong appears in 4 postings. Salesforce, which Gong integrates with, appears in 180 of 1,298 postings. Updated February 1, 2026.
The CRO Report is run by Rome Thorndike, VP Revenue at Firmograph.ai. 15+ years in B2B sales leadership including Salesforce, Microsoft, Snapdocs, and Datajoy (acquired by Databricks). MBA from UC Berkeley Haas.