VP Sales in Healthcare: Salary, Tools, and What 847 Postings Reveal

Every week I tag executive sales job postings by industry, tools, methodology, and compensation. The dataset now covers 1,349 VP and C-level sales roles. One vertical stands out by a wide margin.

Healthcare. 847 of 1,349 postings. That's 62.8% of the entire dataset.

Not tech. Not fintech. Not cybersecurity. Healthcare, healthtech, medical devices, pharma, biotech, and life sciences collectively make up the single largest concentration of executive sales hiring we track. The data covers everything from Series A healthtech startups to publicly traded hospital system vendors to biotech companies scaling commercial teams.

This article breaks down what those 847 postings reveal about compensation, tool requirements, sales methodology, company stage, and remote work. All numbers come from real job postings, not surveys or self-reported data.

Healthcare Is the Largest Sales Leadership Vertical

847 of 1,349 executive sales postings tag to healthcare. That 62.8% share makes it the largest industry vertical in our dataset by a factor that isn't close.

Why healthcare dominates is a function of four converging forces.

First, the healthtech boom. Digital health companies raised over $10 billion in 2025, and that money has to turn into revenue. Every funded healthtech company eventually needs someone to build and run commercial operations. Many of them are at the stage where that means hiring their first VP Sales or promoting an early seller into a leadership seat.

Second, aging population dynamics. The 65+ population in the US continues to grow, driving sustained demand for medical devices, chronic care management platforms, remote patient monitoring, and post-acute care technology. Companies serving these markets are scaling sales teams to match the opportunity.

Third, digital health mandates. Interoperability requirements, value-based care adoption, and the shift toward virtual care create new categories of technology that hospitals and health systems need to buy. Each new category spawns a set of vendors. Each vendor needs sales leadership.

Fourth, payer and provider tech spend. Both insurance companies and health systems are investing in technology infrastructure. Claims automation, prior authorization platforms, clinical decision support, revenue cycle management. The buyers are spending. The sellers need leaders.

The result is a vertical that generates more VP Sales job postings than any other industry we track. If you're a sales leader evaluating your next move, healthcare is statistically the most active market for executive roles.

Compensation: What Healthcare Sales Leaders Actually Make

473 of the 847 healthcare-tagged postings include disclosed salary data. Here's the breakdown.

Metric	Low End	High End
Average Base	$168,764	$244,285
Median Base	$160,000	$220,000
P25-P75 Range	$116,200	$300,000
Max in Dataset	$628,300

The average base range of $168,764 to $244,285 reflects VP-level roles across all company stages. The median sits lower at $160,000 to $220,000, pulled down by earlier-stage companies and smaller organizations that post lower base salaries with heavier variable compensation.

The $628,300 ceiling represents disclosed base only. That's before variable comp, equity, or bonuses. At that level, total compensation packages for healthcare sales executives can clear seven figures when you factor in OTE and equity upside at later-stage or public companies.

The P25-P75 spread of $116,200 to $300,000 shows how wide the range runs. A VP Sales at a Series A healthtech startup and a VP Sales at a publicly traded medical device company are both "VP Sales in healthcare," but the comp packages live in different universes.

Compensation by Seniority Level

Seniority matters. The 847 healthcare roles break down by title:

Seniority	Roles	% of Healthcare
VP	744	87.8%
C-Level (CRO, CSO)	48	5.7%
SVP	42	5.0%
EVP	6	0.7%

VP-level roles account for 87.8% of the postings. C-Level and SVP roles, which typically carry higher base salaries and larger equity grants, represent 10.7% combined. EVP roles are rare at 6 total, concentrated in large enterprise organizations.

C-Level healthcare sales roles (CRO, Chief Sales Officer) typically sit at the upper end of the comp range, with base salaries that push toward or past the $300,000 mark at enterprise companies. SVP roles fall between VP and C-Level, often at organizations large enough to have multiple layers of sales leadership.

Compensation by Company Stage

Company stage drives comp structure more than title alone. Early-stage companies offer lower base salaries with larger equity packages. Enterprise and public companies offer higher base salaries with more modest equity but stronger cash compensation overall.

Company Stage	Roles	Comp Tendency
Enterprise / Public	193	Higher base, lower equity %
Unknown	128	Varies
Series C/D	59	Balanced base + equity
Series B/C	50	Moderate base, meaningful equity
Series A/B	47	Lower base, larger equity
Seed / Series A	24	Lowest base, highest equity risk/reward

Enterprise and public companies represent 193 roles, the largest single bucket. These are the roles most likely to post the $200K+ base salaries that pull the average up. Seed and Series A roles, at 24 postings, offer the widest comp variance because equity value depends entirely on the company's trajectory.

The Tool Stack: Salesforce Runs Healthcare Sales

Salesforce. That's the story.

127 of 847 healthcare sales leadership postings mention Salesforce by name. That's 15.0% of all healthcare roles, and it's not a surprise to anyone who's sold into hospitals or health systems. Healthcare's regulatory environment, complex deal structures, and multi-stakeholder sales processes favor the CRM with the deepest configuration options and the largest ecosystem of healthcare-specific integrations.

Tool	Mentions	% of 847
Salesforce	127	15.0%
HubSpot	34	4.0%
ZoomInfo	5	0.6%
Tableau	5	0.6%

HubSpot at 34 mentions is a distant second. It shows up primarily at smaller healthtech companies and digital health startups that run marketing and sales on a single platform. As these companies scale past Series B, many migrate to Salesforce for the configurability and compliance features that healthcare demands.

ZoomInfo and Tableau each appear in 5 postings. ZoomInfo for prospecting data. Tableau for analytics and reporting. Both are tools that a VP Sales would evaluate rather than personally operate day-to-day, which explains the low mention rate in leadership-level postings.

The EHR/EMR Factor

What the tool data doesn't capture is the importance of EHR/EMR integration knowledge in healthcare sales. If you're selling technology to hospitals or health systems, your product almost certainly needs to integrate with Epic, Cerner (now Oracle Health), or another electronic health record system. That integration requirement shapes the entire sales process.

Understanding how EHR integrations work, what HL7 and FHIR interoperability standards mean for your product's implementation timeline, and how IT teams at health systems evaluate integration complexity isn't listed as a "tool" in job postings. But it's table stakes for credibility with clinical and technical buyers.

Compliance-Heavy CRM Configurations

Healthcare sales teams run Salesforce differently than SaaS companies do. HIPAA compliance requirements mean that CRM instances handling any patient-related data need specific security configurations, audit trails, and access controls. A VP Sales who's built and managed a HIPAA-compliant Salesforce instance brings operational knowledge that's hard to replicate from outside the industry.

This is one reason healthcare sales leadership roles tend to favor candidates with prior healthcare experience. The tool is the same. The way you configure and govern it is not.

Methodology: Consultative Selling Wins, MEDDPICC Is Rare

If you expected MEDDIC or MEDDPICC to dominate healthcare sales methodology requirements, the data says otherwise.

Methodology	Mentions	% of 847
Consultative Selling	119	14.1%
Enterprise Sales	63	7.4%
Channel / Partner	32	3.8%
Challenger	10	1.2%
MEDDIC / MEDDPICC	8	0.9%
ABM	5	0.6%

Consultative Selling at 119 mentions beats MEDDIC/MEDDPICC by a ratio of roughly 15 to 1. That gap tells you something about how healthcare buying works.

Healthcare sales cycles are long. Multi-month to multi-year in many cases. The buying committee includes clinical stakeholders (physicians, nurses, department heads), IT teams, compliance officers, and finance committees. A rigid qualification framework like MEDDPICC can feel mechanical in an environment where the "champion" might be a chief medical officer who doesn't respond well to structured discovery calls.

Consultative selling fits healthcare because the sales process often looks more like advisory work than transactional selling. You're helping a hospital system understand how your technology fits into their clinical workflow, their EHR environment, their compliance requirements, and their budget cycle. That requires asking good questions and listening well, not checking boxes on a qualification scorecard.

Enterprise Sales as a Methodology Signal

Enterprise Sales at 63 mentions reflects the structure of healthcare buying. Hospital systems, large physician groups, and payer organizations are enterprise accounts. They have formal procurement processes, long evaluation cycles, and multiple decision-makers. The "enterprise sales" tag in a healthcare posting means the company is selling into these large, complex organizations and needs a leader who's navigated that environment.

Channel and Partner Sales

Channel/Partner at 32 mentions shows up more in healthcare than in many other verticals. Medical device companies sell through distributors. Healthtech companies partner with EHR vendors for co-sell motions. Pharma companies use contract sales organizations. If you're a VP Sales in healthcare, there's a reasonable chance you'll manage at least one channel or partner motion alongside your direct sales team.

Challenger at 10 and ABM at 5 represent niche approaches in healthcare. Challenger selling has adoption in parts of healthtech where the sale involves convincing buyers to change their current approach. ABM shows up at companies targeting a finite set of large health systems where account-specific marketing makes economic sense.

Company Stage: Enterprise Dominates, But Startups Are Hiring

The company stage distribution in healthcare sales leadership tells a clear story: enterprise is the center of gravity, but the startup ecosystem is active across every funding stage.

Company Stage	Roles	% of 847
Enterprise / Public	193	22.8%
Unknown	128	15.1%
Series C/D	59	7.0%
Series B/C	50	5.9%
Series A/B	47	5.5%
Seed / Series A	24	2.8%

Enterprise and public companies account for 193 roles, 22.8% of the healthcare total. These are the large medical device manufacturers, hospital system vendors, pharma companies, and established healthtech platforms that have scaled past startup stage. They hire VPs to run existing sales organizations, expand into new markets, or layer in additional leadership as the org grows.

The 128 roles tagged "Unknown" are companies where funding stage couldn't be determined from public data. Some are private companies that don't disclose, others are healthcare organizations (hospitals, health plans) that don't fit neatly into VC funding stages.

The startup tiers tell a more interesting story. Series C/D at 59 roles represents companies with product-market fit that need to scale commercial operations. Series B/C at 50 roles is the stage where companies typically hire their first dedicated VP Sales, or upgrade from a founding team seller to a professional sales leader. Series A/B at 47 and Seed/Series A at 24 round out the early-stage picture.

Combined, the startup stages (Seed through Series D) account for 180 roles. That's meaningful volume. If you're a VP Sales who prefers the startup environment, healthcare offers more early-stage opportunities than most verticals. The healthtech funding wave of 2020-2024 produced hundreds of companies that are now at the inflection point where they need experienced sales leadership.

Remote: Split Down the Middle

422 of 847 healthcare sales leadership roles are remote. That's 49.8%. Almost exactly half.

The near-50/50 split is notable because it reflects the fundamental tension in healthcare sales. On one hand, the healthtech and digital health segment operates like any SaaS company, with remote-friendly cultures, distributed teams, and sales leaders who manage from home offices. On the other hand, medical device companies, pharma sales, and companies selling directly to hospitals still value physical presence.

Where Remote Shows Up

Remote roles cluster in specific company types. Healthtech startups building software products for healthcare buyers are the most likely to offer remote VP Sales positions. Their buyers may be in hospitals, but the sales leader's job is to build the team, set strategy, and manage the pipeline from wherever they are. The field work happens at the AE level, not the VP level.

Digital health companies, particularly those selling to employers or direct-to-consumer, lean remote. Their sales processes often happen over video and don't require clinical site visits. A VP Sales at a virtual care platform or a digital therapeutics company can run the org remotely with no disadvantage.

Where On-Site Shows Up

Legacy medical device firms tilt heavily toward on-site or hybrid. Medical device sales has a long tradition of field presence, with reps in hospitals supporting procedures, running demos in operating rooms, and building relationships with surgeons and procurement teams. The VP Sales at these companies is expected to spend time in the field with the team, attending industry conferences, and visiting key accounts.

Pharma and biotech sales leadership also leans on-site. These companies often have headquarters-based cultures where the VP Sales sits with marketing, medical affairs, and commercial operations teams. Cross-functional alignment happens in person.

The Practical Takeaway

If you're targeting remote healthcare VP Sales roles, focus on healthtech and digital health companies. If you're comfortable with on-site or hybrid, the full range of medical device, pharma, and enterprise health IT roles opens up. The split is almost perfectly even, so neither preference locks you out of a meaningful number of opportunities.

What This Means If You're Targeting Healthcare

The data points to a few concrete patterns for sales leaders evaluating healthcare as their next vertical.

Consultative Skills Outweigh Process Frameworks

119 postings call for consultative selling. 8 mention MEDDPICC. If you're coming from a tech sales background where MEDDIC was the default, healthcare will feel different. The deals take longer. The stakeholders have clinical credentials and expect you to understand their world. Building trust with a chief medical officer requires a different approach than qualifying a VP of Engineering on a SaaS deal.

That doesn't mean abandon your process discipline. It means layering consultative skills on top of it.

Salesforce Is Table Stakes

127 of 847 roles mention Salesforce. If you're not fluent in Salesforce, particularly in how healthcare orgs configure it for compliance, you'll be at a disadvantage. HubSpot experience helps at early-stage companies, but Salesforce is the platform that dominates as companies scale.

Expect Longer Sales Cycles

Healthcare buying processes involve more stakeholders, more compliance review, and more budget cycles than most B2B verticals. Six-month to eighteen-month sales cycles are common for enterprise healthcare deals. Your forecasting methodology, pipeline coverage ratios, and patience all need to calibrate for this reality.

Regulatory Knowledge Is a Differentiator

HIPAA. FDA (if you're in medical devices or clinical software). HITECH. State-level privacy regulations. These aren't just compliance checkboxes. They shape how your product gets evaluated, how your contract gets structured, and how your implementation timeline gets built. A VP Sales who understands the regulatory landscape can navigate deals faster than one who's learning on the fly.

The Enterprise Tilt Creates Opportunity at Both Ends

Enterprise and public companies hold 193 of the roles, but 180 roles sit at startup stages (Seed through Series D). If you want stability, healthcare enterprise has the volume. If you want equity upside and the chance to build from scratch, the healthtech startup pipeline is deep. The vertical supports both career paths.