GTM Consulting

AI-First Revenue Strategy for Sales Leaders

I help VPs of Sales and CROs hit their number with fewer resources. AI strategy, tool selection, and hands-on implementation from someone who's been in the seat.

Let's Talk
7
GTM tech stacks built
Series A-D
Scaled Snapdocs revenue
10M+
Records processed
Services

How I Can Help

Most AI initiatives fail because they're technology-first instead of revenue-first. I help you identify where AI creates actual leverage, then get it running.

AI GTM Strategy

Audit your sales and marketing stack. Identify where AI creates leverage vs. where it's a distraction. Get a prioritized roadmap you can actually execute.

  • Workflow audit
  • Use case prioritization
  • Build vs. buy analysis
  • Implementation roadmap

AI SDR Implementation

The AI SDR market is crowded and confusing. I help you evaluate 11x, Artisan, AiSDR, and others, then deploy what actually fits your motion.

  • Vendor evaluation
  • Pilot design
  • Integration planning
  • Performance benchmarking

Pipeline Intelligence

Set up AI-powered forecasting, deal risk alerts, and rep coaching insights. Move from gut-feel pipeline reviews to data-driven calls.

  • Forecasting automation
  • Deal risk scoring
  • Rep performance insights
  • Board-ready reporting

Fractional CRO Advisory

Ongoing strategic partnership for companies that need revenue leadership without a full-time hire. AI-first GTM playbooks and executive support.

  • Weekly strategy calls
  • GTM playbook development
  • Hiring and comp guidance
  • Board prep support

Sales Team AI Enablement

Your reps are using ChatGPT for email drafts. That's table stakes. I train teams on AI tools that actually move pipeline.

  • Tool-specific training
  • Workflow integration
  • Adoption tracking
  • Best practices playbook

Comp & Hiring Strategy

Leverage The CRO Report's compensation data to benchmark offers, structure packages, and compete for top sales talent.

  • Compensation benchmarking
  • Offer structuring
  • Market positioning
  • Talent strategy

GTM Data & Enrichment

Your CRM is full of garbage. I help you clean, validate, and enrich your data so AI tools actually work. Built data pipelines at Databricks and Microsoft.

  • CRM data audit
  • Data validation pipelines
  • Enrichment strategy
  • AI-ready data architecture
Timely Problems

What Execs Are Asking Right Now

The board wants an AI strategy. Headcount is frozen. Outbound is dying. Here's where I'm spending most of my time with clients.

AI Vendor Due Diligence

Every vendor claims AI. Most are wrappers on GPT-4. I cut through the demos and tell you what actually works for your use case.

Headcount Optimization

Where can AI realistically replace or augment roles? What's the actual ROI? I help you make the case with real numbers, not vendor promises.

Board-Ready AI Strategy

Your board is asking "what's our AI strategy?" I help you build a credible answer with specific initiatives, timelines, and expected outcomes.

Outbound 2.0

Cold email deliverability is collapsing. What's the AI-native replacement? Signal-based selling, intent data, and automated multi-touch sequences that still work.

Background

Why Work With Me

I've spent my career at the intersection of AI and go-to-market. Building AI products, scaling startups, and selling into enterprise.

Firmograph

VP Revenue - AI GTM analytics

Databricks

Head of Sales (via Datajoy)

Snapdocs

Series A through D scaling

Microsoft

Enterprise - Dynamics & Azure AI

Salesforce

Enterprise - Full stack

Current advisory: PeopleLens (AI sales coaching), Pacdora (Sequoia-backed). I also run The CRO Report newsletter and The AI News Digest.

"This guy is a walking encyclopedia for AI."

Brian - VC Managing Partner

Ideal Clients

Who I Work With

Sales leaders under pressure to do more with less. If you've got an AI mandate and no clear path forward, we should talk.

VP/SVP Sales & CROs

You own the number. You're being asked about AI strategy. You need someone who speaks both revenue and technology.

Series A-C Startups

You're scaling and need AI to multiply output without multiplying headcount. I help you find leverage points and ship fast.

PE Portfolio Companies

EBITDA pressure means efficiency mandates. I help you identify where AI can reduce costs while maintaining or growing revenue.

Let's talk

Whether you have a specific workflow to fix or you're still figuring out where AI fits, I'd like to hear from you.

Connect on LinkedIn Take AI Assessment First

What to expect: I'll respond within 24 hours. No pitch deck, no pressure. Just a conversation about your GTM challenges.