What is President's Club?
President's Club is an annual top-performer recognition program, typically awarded to the top 10-20% of sales reps who exceed their quota, often including an all-expenses-paid trip.
President's Club is the pinnacle incentive in most sales organizations. It recognizes the highest-performing reps and sales leaders with an exclusive trip, typically to a resort destination. Beyond the trip itself, it's a career credential. 'Multi-year President's Club winner' on a resume signals a consistent top performer.
How President's Club Works
Most companies set a threshold of 110-130% of quota for President's Club qualification. Some organizations take the top 10% of reps by attainment regardless of the specific percentage. The reward is usually a 3-5 day trip for the rep and a guest to a destination like Hawaii, Mexico, or the Caribbean. Total cost per attendee runs $5K-$15K depending on the destination and program.
President's Club as a Retention Tool
The trip matters less than the recognition. Top performers who earn President's Club feel valued and are significantly less likely to leave. Conversely, cutting President's Club during budget crunches (which happens more than it should) sends a devastating signal to your best people. CROs should fight to protect this program because replacing a President's Club-caliber AE costs 6-12 months of productivity and $100K+ in recruiting and ramp costs.
President's Club on Resumes and in Interviews
CRO Report analysis of VP Sales job postings shows that 'consistent quota achievement' is the #1 most mentioned requirement. President's Club history is the shorthand proof. Multiple years of President's Club at recognizable companies dramatically increases a candidate's market value. VP Sales candidates with 3+ years of club qualification typically command 15-20% higher OTE than peers without that track record.
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