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Chief Growth Officer

Northwest Center

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About Sales & Revenue Roles

This position has been filled. Here's what you should know about similar Sales & Revenue roles in the market.

Sales and revenue roles are the growth engine of B2B companies. From individual contributors closing deals to executives setting strategy, these professionals drive the pipeline, revenue, and customer relationships that fuel business growth.

What the Work Looks Like

Sales and revenue professionals spend their weeks managing pipeline, building relationships with prospects and customers, collaborating cross-functionally with marketing and product teams, and driving toward quota or revenue targets.

Compensation Benchmarks

Base Salary
$80,000 - $250,000
On-Target Earnings
$120,000 - $450,000
Total Comp Range
$80,000 - $250,000

B2B companies across all stages that need revenue professionals to drive growth. The specific role and level depend on company size, sales motion complexity, and stage of the go-to-market organization.

Key Skills for Sales & Revenue Roles

Pipeline management and forecastingCRM proficiency (Salesforce, HubSpot)Consultative sellingNegotiation and closingCross-functional collaborationData-driven decision makingCommunication and presentationStrategic planning

Market Demand

B2B sales and revenue roles represent one of the largest professional job categories. Demand is strong across economic cycles for professionals who can predictably drive revenue growth.

Career Path to Sales & Revenue

Revenue careers typically start in SDR/BDR roles, progressing through AE, manager, director, VP, and eventually CRO. Parallel paths exist in sales ops, revenue operations, customer success, and sales enablement.

How to Evaluate a Sales & Revenue

When hiring for a sales & revenue role, look for candidates who have done the specific work your company needs at a similar stage. A sales & revenue who scaled a team from 5 to 50 reps is a different profile than one who managed an existing team of 200.

Ask for concrete metrics: quota attainment history, ramp times for new hires, win rates, pipeline coverage ratios, and net revenue retention where applicable. The best candidates talk in numbers, not narratives.

Check references from peers and direct reports, not just managers. How a sales & revenue is perceived by the people they work alongside and the people they manage tells you more than how they present in interviews.

Frequently Asked Questions

What does a Sales & Revenue do?

Sales and revenue roles are the growth engine of B2B companies. From individual contributors closing deals to executives setting strategy, these professionals drive the pipeline, revenue, and customer relationships that fuel business growth.

How much does a Sales & Revenue make?

Typical Sales & Revenue base salary ranges from $80,000 - $250,000. With on-target earnings (OTE), total compensation is typically $120,000 - $450,000. Actual pay varies based on company stage, industry, location, and individual experience.

What skills are required for a Sales & Revenue role?

Key skills for a Sales & Revenue include: Pipeline management and forecasting, CRM proficiency (Salesforce, HubSpot), Consultative selling, Negotiation and closing, Cross-functional collaboration, Data-driven decision making. The right mix depends on the company's sales motion, stage, and market.

What kind of company hires a Sales & Revenue?

B2B companies across all stages that need revenue professionals to drive growth. The specific role and level depend on company size, sales motion complexity, and stage of the go-to-market organization.

How do you become a Sales & Revenue?

Revenue careers typically start in SDR/BDR roles, progressing through AE, manager, director, VP, and eventually CRO. Parallel paths exist in sales ops, revenue operations, customer success, and sales enablement.

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