Current salary data based on 38 job postings with disclosed compensation.
Series A/B companies are typically finding product-market fit and scaling initial go-to-market. Sales leaders at this stage often build the foundational sales playbook and hire the first dedicated sales team.
Key considerations: Equity grants range from 0.25-1%. Look for clear paths to the next funding round and realistic revenue targets. Your impact on company trajectory is significant at this stage.
Series A/B companies pay VP Sales roles between $147K and $183K base salary, based on 38 job postings. Early-stage companies often compensate with larger equity grants (0.5-2%) to offset lower base.
Focus on base salary for stability and comp benchmarking, but understand the full picture. At startups, negotiate equity vesting and acceleration clauses. At public companies, ask about RSU refresh grants. For OTE, clarify quota attainment rates (ask: 'What % of the team hit quota last year?') and whether targets are realistic. A high OTE with 20% attainment is worse than moderate OTE with 80% attainment.
Our data comes from 38 actual job postings with disclosed compensation ranges, not self-reported surveys (which typically skew 10-15% high). We track VP Sales, SVP Sales, and CRO roles weekly, filtering for executive-level positions. Limitations: not all companies disclose salary, and posted ranges may differ from final offers after negotiation.
Weekly analysis of compensation trends, red flags, and negotiation insights for VP Sales and CRO roles.
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