Salary by Company Stage

VP Sales Salary at Series B/C Companies

Current salary data based on 30 job postings with disclosed compensation.

Average Range
$164K - $226K
Base salary
Midpoint
$195K
Average base
Sample Size
30
Job postings

Compensation at Series B/C Companies

Series B/C companies are scaling proven go-to-market motions. Sales leadership roles focus on building repeatable processes, expanding into new segments, and professionalizing the sales organization.

Key considerations: Equity grants of 0.1-0.5% are typical. Evaluate the path to profitability or IPO. These companies offer a balance of growth potential and relative stability.

Frequently Asked Questions

What do VP Sales roles pay at Series B/C companies?

Series B/C companies pay VP Sales roles between $164K and $226K base salary, based on 30 job postings.

Why is the VP Sales salary range so wide ($164K to $226K)?

The 37% salary spread reflects real market variation. Key factors: (1) Company stage - Series A pays 20-30% less base but offers more equity; (2) Deal size responsibility - enterprise sales leaders ($500K+ ACV) command premiums; (3) Team size - managing 50+ reps vs 10 impacts compensation; (4) Industry - fintech and cybersecurity pay 15-20% above average. The 'right' salary depends on your specific situation.

Should I negotiate base salary or OTE for a VP Sales role?

Focus on base salary for stability and comp benchmarking, but understand the full picture. At startups, negotiate equity vesting and acceleration clauses. At public companies, ask about RSU refresh grants. For OTE, clarify quota attainment rates (ask: 'What % of the team hit quota last year?') and whether targets are realistic. A high OTE with 20% attainment is worse than moderate OTE with 80% attainment.

How accurate is this salary data?

Our data comes from 30 actual job postings with disclosed compensation ranges, not self-reported surveys (which typically skew 10-15% high). We track VP Sales, SVP Sales, and CRO roles weekly, filtering for executive-level positions. Limitations: not all companies disclose salary, and posted ranges may differ from final offers after negotiation.

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