Tool Reviews

GTM Tools & Reviews

The tools your team uses matter more than most vendors want to admit. We dig into real pricing, user complaints, and contract terms so you don't have to learn the hard way.

15
Tools Reviewed
7
Comparisons
7
In-Depth Analyses
5
Categories
🤖

AI SDR

AI-powered sales development reps for automated outreach

In-Depth

11x vs Artisan

The two most-hyped AI SDRs compared. Both want annual contracts. Both have red flags.

Updated Jan 2026 Read Analysis →
In-Depth

Artisan vs AiSDR

Annual lock-in vs quarterly flexibility. The contract terms tell you everything.

Updated Jan 2026 Read Analysis →
In-Depth

11x vs AiSDR

The $60K gamble vs the $2,700 test. This comparison isn't close.

Updated Jan 2026 Read Analysis →
📊

Data Enrichment

Contact data, company intel, and prospecting tools

In-Depth

Clay vs Apollo

Waterfall enrichment flexibility vs all-in-one simplicity.

Updated Jan 2026 Read Analysis →
In-Depth

ZoomInfo vs Apollo

Enterprise data giant vs scrappy all-in-one challenger.

Updated Jan 2026 Read Analysis →
🎙️

Conversation Intelligence

Call recording, transcription, and deal analytics

In-Depth

Gong vs Clari

Conversation intelligence vs revenue forecasting. Different problems, different tools.

Updated Jan 2026 Read Analysis →
Tool Review

Gong

Market-leading conversation intelligence for sales calls

Custom pricing, typically $100... View Details →
Tool Review

Clari

Revenue platform for forecasting and pipeline visibility

Custom enterprise pricing... View Details →
Tool Review

Chorus.ai

Conversation intelligence platform (acquired by ZoomInfo)

Bundled with ZoomInfo or stand... View Details →
📧

Sales Engagement

Platforms for sequences, cadences, and prospect engagement

In-Depth

Outreach vs Salesloft

The definitive comparison of Outreach and Salesloft for sales engagement.

Updated Jan 2026 Read Analysis →
Tool Review

Outreach

Enterprise sales engagement platform for multi-channel sequences

Custom pricing, typically $100... View Details →
Tool Review

Salesloft

Sales engagement platform acquired by Vista Equity

Custom pricing, typically $75-... View Details →
Tool Review

Reply.io

Multichannel sales engagement with AI assistance

From $60/user/month... View Details →
🗄️

CRM & RevOps

Customer relationship management and revenue operations

Tool Review

Salesforce

The dominant enterprise CRM platform

$25-300/user/month depending o... View Details →
Tool Review

HubSpot

All-in-one CRM with marketing automation

Free tier, paid from $45/month... View Details →
🎯

AI Assessments

Evaluate your team's readiness for AI-powered revenue operations

Interactive

AI Readiness Scorecard

15-question assessment to benchmark your RevOps team's AI readiness. Get personalized recommendations based on your data quality, adoption level, and team capability.

3 min assessment Take Assessment →

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