One AI SDR just got exposed by TechCrunch for fake customers and wants you locked in for a year. The other publishes pricing and lets you leave quarterly. This comparison isn't close.
I try to be fair in these comparisons. But sometimes the data speaks for itself.
| Factor | 11x (Alice) | AiSDR |
|---|---|---|
| Annual Cost | ~$60,000 Not Public | ~$10,800 Published |
| Contract Terms | Annual (1-3 years) Locked In | Quarterly Cancel Anytime |
| Price Per Email | ~$1.67 | ~$0.75 |
| Reply Handling | Can't do it Major Gap | Under 10 min response Included |
| G2 Profile | Unclaimed Red Flag | Active, 5.0/5 rating |
| TechCrunch Coverage | Investigation: fake customers March 2025 | Ranked Top 3 AI SDR Positive |
| Pricing Transparency | Hidden. Requires sales call. | Published on website. |
| Contact Database | Not disclosed | 700M+ contacts |
| Unused Credits | Unknown | Roll over to next quarter |
Let me make this concrete. Here's what each path looks like financially.
That's 22x less risk. For most teams, that difference alone should end the conversation.
But let's say money isn't the issue. Let's say you've got budget and you just want the best tool. Even then, AiSDR wins. It handles replies. It has transparent pricing. It has positive user reviews. And it wasn't just featured in a TechCrunch investigation about fake customers.
In March 2025, TechCrunch reported that 11x was listing customers it didn't actually have. ZoomInfo and Airtable among them. ZoomInfo said the product "performed significantly worse than our SDR employees" during a trial. There are also allegations of inflated ARR by counting short trials as annual contracts.
Source: TechCrunch investigation (March 24, 2025)
Look, I get that startups have to move fast. But fake customers? That's not a growth hack. That's fraud-adjacent behavior that should make you question everything else they're telling you.
That review stings because it's not just about features. It's about trust. The person believed the pitch, signed a contract, and now they're stuck paying for something they don't use.
I'll be fair. There is a use case for 11x.
If you're targeting 100K+ contacts monthly with a massive, undifferentiated TAM, and you have the budget to absorb $60K if it fails, and you have the internal resources to verify their claims independently, then 11x's "done for you" approach might save your team time.
But that's a lot of qualifiers. Most teams don't fit that profile.
When a vendor publishes pricing and offers quarterly contracts with cancel-anytime terms, they're telling you something. They believe their product will speak for itself. They don't need to lock you in to keep you around.
AiSDR does everything 11x claims to do. And then some. Lead identification from 700M+ contacts. Personalized outreach. LinkedIn messaging. And crucially, it handles replies. In under 10 minutes.
That last part matters more than you might think. What's the point of an AI SDR that gets someone interested but then can't respond when they reply? You're back to doing the work yourself.
It's not perfect. Let me be clear about the limitations.
Salesforce integration isn't ready yet. If you're not on HubSpot, you'll have to wait or work around it. The signal customization is limited compared to building your own outbound stack. And at scale, the per-message pricing can add up.
But those are feature gaps, not credibility gaps. Features can be built. Trust, once broken, is harder to repair.
AiSDR wins. Decisively.
It's not just about the 6x price difference, though that matters. It's not just about the quarterly flexibility, though that matters too. It's about which company is being straight with you.
11x hides pricing, requires annual commitments, got caught claiming fake customers, and still hasn't claimed their G2 profile. AiSDR publishes pricing, offers quarterly terms, has positive reviews, and got ranked top 3 in their category by TechCrunch.
Sometimes the choice really is this clear.
The play: Try AiSDR for one quarter. Spend $2,700 instead of $60,000. If AI SDRs work for your business, you'll know. If they don't, you've learned something valuable at minimal cost.
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