Unify Pricing (2026)
Unify pricing for 2026. Signal-based outbound from $700/month. Credit-based GTM platform with intent signals, AI agents, and workflow automation.
Unify combines website visitor intelligence, intent signals, and outbound execution into one platform. Think of it as the orchestration layer that connects signals to action. Pricing starts at $700/month for Growth, but the credit-based model means your actual costs depend heavily on how many contacts you enrich and how aggressively you run outbound plays. No free tier, and the real cost picture doesn't become clear until you're using it at volume.
Plans & Pricing
- Website visitor identification
- 5 intent signal sources
- Plays workflow builder (up to 10 plays)
- AI research agents
- 1,000 enrichment credits/month
- Basic CRM integration
- Everything in Growth
- 15+ intent signal sources
- Unlimited plays
- Advanced AI agents for prospecting
- 5,000 enrichment credits/month
- CRM integration with bi-directional sync
- Multi-sequence orchestration
- Everything in Pro
- 25+ signal sources
- Unlimited credits
- Custom integrations and API
- Dedicated CSM and onboarding
- Advanced attribution reporting
Hidden Costs to Watch
Credit Overages
Growth plan includes 1,000 enrichment credits/month. Active prospecting teams burn through credits fast since every contact enrichment consumes credits. Additional credits cost $0.15-$0.50 each depending on data type and volume. A 5-person SDR team can easily double their plan cost in overages.
Signal Source Add-Ons
Basic plans include 5 signal sources. Premium signals like hiring data, technographic changes, and funding events may require tier upgrades or add-on fees of $200-500/month per signal category.
Outbound Execution Tools
Unify orchestrates plays but you still need email sending infrastructure. You'll need Instantly, Smartlead, or similar for actual email delivery, adding $30-$100/month. Unify designs the play; another tool executes the emails.
Play Complexity Ramp
Building effective multi-signal plays takes time. Expect 2-4 weeks of configuration and testing before your plays generate consistent results. During ramp, you're paying for the platform but not seeing pipeline impact yet.
Data Enrichment Quality
Unify's enrichment pulls from multiple data providers, but accuracy varies by contact type and geography. You may still need to verify enriched contacts before outreach, especially for VP+ titles where bad data wastes high-value sequences.
B2B SaaS company, Pro tier, 5-person SDR team
Bottom Line
Unify is compelling for teams that want signal-based outbound without stitching together 5 different tools. The $700/month Growth plan is a reasonable entry point for testing, but most active teams end up on Pro at $1,500/month once they want more signals and credits. Watch the credit consumption carefully since that's where costs drift higher than expected. The platform works best when you have clear ICP definitions and enough signal volume to trigger plays consistently. If your TAM is small or your signals are sparse, you'll pay a lot for sporadic triggers. Test with Growth before committing to Pro.
How Unify Pricing Compares
Here is how Unify stacks up against other Website Visitor Intelligence tools on pricing.
Buying Tips
Start with Growth
Most teams overbuy on their first contract. Start with Growth at $700/month and upgrade only when you hit specific feature limits. You will know when you need Enterprise because the limitations will become obvious in daily use.
Negotiate at Renewal
Most SaaS vendors build 15-30% margin into list prices. Ask for a multi-year discount or commit to more seats in exchange for a lower per-seat rate. End-of-quarter timing gives you the most leverage.
Calculate Total Cost of Ownership
The sticker price is never the full picture. Factor in implementation time, training costs, admin overhead, and any add-ons or integrations you will need. A tool that costs 2x more but requires half the admin time might be cheaper in practice.
Run a Paid Pilot
Ask for a 30-60 day paid pilot at a reduced rate instead of a free trial. You get real usage data with skin in the game, and the vendor gets a committed buyer. This also establishes a lower baseline price for when you negotiate the full contract.
Frequently Asked Questions
How much does Unify cost per year?
Growth plan is $8,400/year ($700/month). Pro is $18,000/year ($1,500/month). Enterprise is custom but starts around $30,000/year. Add 15-25% for credit overages if you're running heavy outbound. Realistic annual spend for an active team is $20K-$35K including overages and sending tools.
Does Unify have a free trial?
Unify doesn't offer a self-serve free trial. They provide personalized demos and sometimes limited pilots for qualified prospects. If you want to evaluate signal-based outbound for free first, Warmly's free tier gives you basic visitor identification to test the concept before committing to Unify's $700/month minimum.
How is Unify different from Warmly?
Warmly focuses primarily on website visitor identification with chat-based engagement and real-time alerts. Unify is broader: it combines website visitors with 25+ other intent signals (hiring, technographic, funding, G2 visits) and orchestrates multi-step outbound plays based on those signals. Warmly is a visitor tool. Unify is a signal orchestration platform. Warmly has a free tier; Unify starts at $700/month.
Do I need a separate email sending tool with Unify?
Yes. Unify orchestrates which contacts to reach and when, but it doesn't send emails directly. You'll need Instantly ($30-78/month), Smartlead, or similar for actual email delivery and warmup. This is a common confusion since Unify looks like a complete outbound platform but the execution layer is external.
How quickly can I see results with Unify?
Plan for 3-4 weeks before your first plays generate meaningful output. Week 1 is integration setup (CRM, enrichment, sending tool). Weeks 2-3 are play design and testing. By week 4, you should have signals triggering plays and contacts entering sequences. Pipeline impact typically shows up 6-8 weeks after launch.
What signals does Unify track?
The Growth plan includes 5 signal sources like website visits and basic intent. Pro adds 15+ including job changes, hiring patterns, funding events, G2 category visits, technographic changes, and competitor evaluation signals. Enterprise goes to 25+ with custom signal sources. The value increases dramatically with more signals since you can build nuanced plays that trigger on specific combinations.
Is Unify worth it for small teams?
At $700/month minimum, Unify needs to generate at least 2-3 qualified meetings per month to justify its cost for a small team. If your ACV is $10K+, that math works. If you're closing $2K deals, the unit economics are tight. Small teams should also consider whether they have the bandwidth to build and manage plays since Unify's value depends on active workflow optimization.
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