2026 RANKINGS

Top 25 CRO & Sales Leadership Voices of 2026

The most influential CROs, VPs of Sales, and revenue leaders shaping how companies build and scale sales organizations

Last updated: 2026-04-14 · 25 voices ranked

How We Ranked These Voices

Ranked by cross-list appearances across independent publications (Favikon, Capsule CRM, Demandbase, Clutch, GetAccept, Better Proposals, and others), community impact, LinkedIn engagement, and relevance to CRO and sales leadership. We evaluated 60+ candidates from these sources and filtered for people who actively shape how revenue teams operate at the executive level.

We evaluated candidates across five dimensions:

  • Topic relevance (required): Must actively post about CRO strategy, sales leadership, or revenue growth.
  • Cross-list recognition (30%): Appeared on multiple industry "top voices" lists from independent publications.
  • Content frequency (25%): Regular posting cadence with minimum 2+ posts per month on relevant topics.
  • Community impact (25%): Engagement quality, community building, educational contributions.
  • Originality (20%): Original frameworks, data, and insights vs. resharing existing content.

This list is updated annually. Subscribe to The CRO Report to get notified when we refresh the rankings.

Top 10 Leaders

The most recognized and influential voices shaping CRO strategy and sales leadership today.

#1

Mark Roberge

Senior Lecturer & Managing Director at Harvard Business School / Stage 2 Capital

Data-Driven SalesScalingSaaS

Former CRO of HubSpot's Sales Division, where he grew revenue over 6,000% and scaled the team from 1 to 450 reps. Now teaches Entrepreneurial Sales and Marketing at Harvard Business School and co-founded Stage 2 Capital. Author of The Sales Acceleration Formula, which became the playbook for data-driven sales hiring and scaling.

#2

Mary Grothe

Founder & CEO at Sunday Salmon

Revenue AlignmentScalingKeynote Speaker

3x founder who built House of Revenue to help companies scale from $2M to $20M by aligning sales, marketing, and ops. Previously served as CRO at PNI HCM after selling House of Revenue in 2023. Named a Top 50 Keynote Speaker and Forbes Books bestselling author of Destination; Remarkable.

#3

Jacco van der Kooij

Founder at Winning by Design

Revenue ArchitectureSaaS FrameworksGTM Design

Creator of Revenue Architecture, the Bowtie Model, and SPICED, three frameworks used by recurring revenue companies worldwide. Co-author of Blueprints for a SaaS Sales Organization. His work has been published in Harvard Business Review, and Winning by Design has trained revenue teams at companies including Amazon, AT&T, and Disney.

#4

Sam Jacobs

Founder & CEO at Pavilion

CommunityGTM LeadershipPodcasting

Built Pavilion from a local happy hour for 10 VPs of Sales into a global community of 10,000+ paying go-to-market executives. Wall Street Journal bestselling author of Kind Folks Finish First. Co-hosts the Topline Podcast and has over 100K LinkedIn followers built through a content strategy that drove $3M+ in ARR.

#5

Scott Leese

Founder & CEO at Scott Leese Consulting / Surf & Sales

Fractional CROStartupsGTM Advisory

Fractional CRO and GTM advisor who's worked with 130+ companies, been part of 15 exits, and helped build 12 unicorns. Amazon bestselling author and founder of the Surf & Sales Summit. Known for helping startups scale from $0 to $25M through repeatable sales playbooks and hiring frameworks.

#6

John Barrows

Founder & CEO at JB Sales / SellBetter

Sales TrainingProspectingEnterprise Sales

Trained over 100,000 sales reps across 25+ years, including teams at Salesforce, LinkedIn, Google, Amazon, and Slack. 3x LinkedIn Top Voice with 390,000+ followers. His Make It Happen Mondays podcast reaches 100,000+ listeners weekly with actionable sales tactics.

#7

Marcus Sheridan

Author & Keynote Speaker at Marcus Sheridan International

Content-Led SalesBuyer PsychologyKeynote Speaker

Called a 'web marketing guru' by the New York Times. His book They Ask, You Answer has been used by 100,000+ businesses as a framework for buyer-first sales and marketing. Saved his company River Pools from bankruptcy by answering customer questions online, generating $45M in attributable sales from content alone.

#8

Keenan

Founder & CEO at A Sales Growth Company

Gap SellingDiscoverySales Methodology

Creator of Gap Selling, the problem-centric sales methodology that's become required reading at hundreds of sales organizations. His approach shifts reps from product-pitching to identifying the gap between a buyer's current state and desired outcome. One of the most vocal critics of transactional selling on LinkedIn.

#9

Lori Richardson

Founder & CEO at Score More Sales / Women Sales Pros

Women in SalesSales CoachingDiversity

Named a Top Sales Influencer by Salesforce every year from 2021 to 2025. Author of She Sells: Attract, Promote and Retain Great Women in B2B Sales and sales coach at Harvard Business School. Founded Women Sales Pros in 2015 after realizing how few women held sales leadership roles, and has since helped dozens of companies build more diverse revenue teams.

#10

Collin Cadmus

Revenue Growth Coach & Consultant at Collin Cadmus LLC

SaaS SalesTeam BuildingPodcasting

5x Sales and Marketing Leader who's hired and trained over 300 B2B salespeople, generating $100M+ in recurring revenue and $300M+ in exits. Former VP Sales at Aircall. Hosts a top-ranked sales podcast covering leadership, AI in sales, and scaling SaaS revenue teams.

Rising Voices (11-25)

Practitioners and thought leaders gaining momentum in the sales leadership community.

#11

Kyle Coleman

Global VP of Marketing at ClickUp (formerly Copy.ai CMO)

AI in SalesGTM StrategyProspecting

Joined Looker as employee #6 and helped scale it to a $2.6B acquisition by Google. Then served as CMO at Clari during a near-10x ARR run, and later CMO at Copy.ai. LinkedIn Top Voice with 130,000+ followers. His content on AI-powered prospecting and GTM strategy gets heavy engagement from sales and marketing leaders.

#12

Jen Allen-Knuth

Founder at DemandJen

Enterprise SalesBuyer PsychologySales Training

18 years in enterprise sales, selling over $50M to C-level executives. Former Chief Evangelist at Challenger and Head of Community Growth at Lavender AI. Grew The Winning the Challenger Sale podcast from 2K to 20K monthly listeners. Now runs DemandJen, training GTM teams at G2, IBM, Square, and Autodesk to defeat buyer status quo.

#13

Sam McKenna

Founder & CEO at #samsales Consulting

Social SellingLinkedInPersonalization

Former LinkedIn Enterprise sales executive who broke 13 sales records. Founded #samsales, an all-women sales organization serving 250+ clients. Creator of the trademarked Show Me You Know Me methodology for personalized outreach. Named one of the 100 Most Powerful Women in Sales by Demandbase.

#14

Sangram Vajre

Co-Founder & CEO at GTM Partners

ABMGTM StrategyAccount-Based

Co-founded Terminus and helped popularize account-based marketing before founding GTM Partners, a research and advisory firm focused on go-to-market efficiency. Wall Street Journal bestselling author of MOVE and ABM is B2B. Hosts the FlipMyFunnel community with 50,000+ members.

#15

Sahil Mansuri

CEO at Bravado

Sales CommunityHiringTransparency

Built Bravado into the largest community of verified B2B sales professionals, connecting salespeople with hiring companies and peer networks. His War Room community gives sales leaders a private space to share real pipeline data and comp benchmarks. Vocal advocate for sales rep empowerment and transparency in hiring.

#16

Marcus Chan

Founder & CEO at Venli Consulting Group

B2B Sales TrainingRevenue ConsultingCoaching

Wall Street Journal and USA Today bestselling author of Six-Figure Sales Secrets. Previously led a 110-person sales org delivering $195M/year at a Fortune 500. Left corporate in 2019, scaled Venli to 7 figures in 18 months. Named a Top Sales Voice by LinkedIn and Salesforce. His clients have generated $950M+ in revenue.

#17

Collin Mitchell

Co-Founder & CRO at Salescast

Outbound SalesPodcastingEntrepreneurship

4x founder and serial entrepreneur who started in sales at 22, became VP of Sales at 24, and launched his first company at 25. Hosts the Sales Transformation podcast, a top 1% show that regularly charts in Apple's Business Top 50. Has grown multiple 7-figure companies fueled entirely by outbound sales.

#18

Gabrielle Blackwell

Sales Manager & Content Creator at Airtable

SDR LeadershipCoachingFrontline Management

One of LinkedIn's most followed SDR/BDR leaders, known for tactical content on frontline sales management and coaching frameworks. Her posts on managing up, running effective 1:1s, and building SDR career paths consistently get six-figure impressions. A practitioner voice that resonates with first-time managers.

#19

Chris Voss

Founder & CEO at The Black Swan Group

NegotiationTactical EmpathyEnterprise Sales

Former FBI lead international hostage negotiator and author of Never Split the Difference, which has sold millions of copies and become a staple in sales training libraries worldwide. His tactical empathy and mirroring techniques have been adopted by enterprise sales teams at every stage. Teaches negotiation at Georgetown and USC.

#20

Tibor Shanto

Chief Value Officer at Renbor Sales Solutions

Cold CallingPipeline DevelopmentTrigger Selling

One of the leading experts in cold outreach and pipeline development with 30+ years of B2B sales experience. His trigger-based selling methodology helps reps time outreach to buying signals rather than spray-and-pray prospecting. Regular contributor to sales publications and a consistent presence on top influencer lists.

#21

Amy Volas

Founder & CEO at Avenue Talent Partners

Sales HiringExecutive RecruitingStartups

Spent 20+ years closing $100M+ in sales before founding Avenue Talent Partners, a firm that helps startups hire VP-level and C-level sales leaders. Her content on what makes great sales leadership (and what doesn't) is some of the most shared in the startup sales community. Regular speaker at SaaStr and Pavilion events.

#22

Jason Bay

Founder & CEO at Outbound Squad

Outbound ProspectingCold CallingSales Training

Runs Outbound Squad, a prospecting training company that helps B2B sales teams book more meetings through cold outreach. His cold call frameworks and email templates get widely shared on LinkedIn. Hosts the Blissful Prospecting podcast and has trained teams at companies including Gong, Zoom, and HubSpot.

#23

Jake Dunlap

Founder & CEO at Skaled Consulting

Sales Process DesignAI in SalesGrowth Consulting

Former VP Sales at Nowait (acquired by Yelp) and Glassdoor. Built Skaled into a sales consulting firm that helps high-growth companies design and optimize their revenue processes. His content on modern sales leadership and AI's impact on selling consistently drives conversation among CROs and VPs of Sales.

#24

Becc Holland

Founder & CEO at Flip the Script

Outbound MessagingProspectingCold Email

Built her reputation creating prospecting sequences that got responses from executives who ignored everything else. Founded Flip the Script to teach SDRs and AEs how to write outbound that doesn't sound like outbound. Her session at SaaStr Annual on cold email teardowns became one of the most-watched of the year.

#25

Ralph Barsi

VP of Sales at Kahua

Inside SalesSDR ProgramsSales Leadership

Former VP of Global Inside Sales at Tray.io and ServiceNow, where he built and scaled SDR programs that became models for the industry. Known for his long-term approach to sales leadership development and career pathing. One of the most respected operators in the SDR-to-VP pipeline conversation.

Made the List?

Share it. Tag us on LinkedIn. We will amplify your post.

Know someone who should be on next year's list? Let us know.